IntegraMed Fertility Brings Home More Web Health Awards for Attain Fertility Properties
(Purchase, NY-July 11, 2013) IntegraMed Fertility®, a leader in the fertility field and an innovator in the use of digital media to communicate and provide support to people dealing with fertility issues, is the recipient of three Winter/Spring 2013 Web Health Awards for three of its Attain Fertility consumer-branded web properties.
In an announcement made last week, IntegraMed Fertility was awarded the following in the Business: 500+ employee category:
- SILVER Attain Fertility Wall of Hope Other/Miscellaneous Business
- BRONZE Attain Fertility Website - Website
- MERIT Attain Fertility Blog - Blog Business
The Wall of Hope, for which they won Silver, is a designed page on Facebook where the community is invited to post words of encouragement for each other. The Wall runs a continuous scroll of encouragement and is a popular and vital tool that helps the community give voice to their emotions while also giving support to each other. Community members can also opt-in to have daily messages of hope texted to them.
In 2013 IntegraMed Fertility completely revamped their already robust website, for which they were awarded the Bronze. Among the innovations and improvements, the new site allows for a more guided experience, making it easier for users to navigate through content about diagnosis and treatment options. The 750-page site also includes:
- 150 pages of new, original content
- A new video library
- The ability for users to search the Attain Fertility Network Directory for fertility centers by ZIP Code, state and clinic name as well as by physician name
- An updated infrastructure to ensure that the site embraces SEO best practices
- A mobile version compatible for all portable devices
The Blog, which was recognized with a Merit award, is continuously updated, providing those trying to have a baby with timely, relevant fertility information and support. The blog is designed to educate and ultimately help users find the right fertility specialists and treatments, with the goal of translating medical-speak into easily understandable terms that will assist readers in making informed decisions. The blog is also another place where users can find support as they cope with the emotional struggles that fertility patients often face. The blogging team includes fertility experts as well as real people, who share their journeys toward becoming a parent.
The IntegraMed Fertility team is continuously working to enhance and improve their communications through innovative and creative use of online platforms. Their success shows through the numerous awards they have brought home over the past several years. Along with many Web Health Awards, the company has been awarded the SNCR Excellence in New Communications Award, the eHealthcare Award of Distinction for Best Overall Internet Site, and the SAMMY Award for Best Socialized Mid-size Business.