Hollywood Movies The Back-Up Plan and The Switch Focus on Older Women Seeking Fertility Treatment

(Purchase, NY) Jennifer Lopez is doing it in her latest movie, "The Back-Up Plan." Jennifer Aniston is doing it in her upcoming release, "The Switch." Seeking fertility assistance to start families in their mid-thirties, that is. It’s a real life story that the movie industry is picking up on.

In fact, 54% of IVF volume among Attain Fertility’s partner practices are made up of women 35 years and older. Fertility clinics within the Attain Fertility Network (http://attainfertility.com/) offer the Attain® IVF Programs, which provide multiple IVF cycles for a single, discounted fee. The Programs are designed to maximize a woman’s chance of becoming pregnant without maxing out the bank account.

“Not all cases of infertility are attributed to age, but it is true that as women age their chances of needing ART (Assisted Reproductive Treatment) to have a baby increases, said Dr. Dan Williams, Reproductive Endocrinologist with Houston Fertility Institute, part of the Attain Fertility Network. “Time is of the essence and they understand the need to take advantage of the best available technologies to achieve parenthood.”

In short, Hollywood has it on the money and art is imitating ART. Today, many women in their 20s and 30s are choosing to pursue other life and career interests before starting a family.

“Our patients are eager to become parents, just some of them are waiting later in life to do that,” concluded Williams.

While Jennifer Lopez and Jennifer Aniston are playing fictitious characters in blockbuster movies, their portrayals are a reflection of a real-life family-building trend.

About Attain Fertility
AttainFertility.com, is a comprehensive, interactive website from IntegraMed that offers trusted fertility information from experts and includes content on everything from fertility issues and treatment options to cost and planning. The website also offers community support to help patients become parents.

About IntegraMed America, Inc.
IntegraMed America, Inc. manages highly specialized outpatient facilities in emerging, technology-based, niche medical markets and is the leading manager of fertility centers and vein clinics in the United States. IntegraMed supports its provider networks with clinical and business information systems, marketing and sales, facilities and operations management, finance and accounting, human resources, legal, risk management and quality assurance services. IntegraMed's fertility network is the nation's largest fertility network, comprised of 39 contracted centers with over 120 locations in 34 states and the District of Columbia. Nearly one of every four IVF procedures in the U.S. is performed in an IntegraMed network fertility practice. The IntegraMed Vein Clinic network is the leading provider of varicose vein care services in the US, currently operating 36 centers in 13 states, principally in the Midwest and Southeast.