Attain Fertility Centers and Converseon Honored with a 2011 SAMMY Award
(Purchase, NY) Attain Fertility® Centers, one of the nation’s largest fertility networks with headquarters in Purchase, NY, has won a 2011 Social Advertising, Media and Marketing Award (SAMMY) in the Best Socialized Midsize Business category. Other SAMMY winners include WalMart for Best Social Listening Strategy, American Express for Best Social Media Platform Innovation, and Nike for Best in Show.
Since April 2010, Attain Fertility Centers, in partnership with social media agency Converseon, has developed and executed a comprehensive branding strategy to make Attain Fertility one of the most trusted brands for information and support in the trying-to-conceive and infertility community. They have achieved this through the creation of a new website, YouTube video series and communities on Facebook and Twitter. They have also developed two unique software applications, the Attain Fertility Predictor and the Attain Fertility Planner. To date Attain Fertility boasts over 13,000 Facebook fans and nearly 1,000 followers on Twitter.
“Social Media platforms like Facebook and Twitter have revolutionized how consumers receive and share information today,” says Doug Weiss, Senior Vice President of Marketing at Attain Fertility Centers. “We are proud that our communities have become indispensible resources to the many women and men across the country who are hoping to build their family.”
About the Sammy Awards
The SAMMY Awards honors overall excellence and breakthrough achievement in Social Advertising, Media and Marketing. The SAMMYs are presented by Digiday and the host of Digiday Social, which includes hundreds of leading social media and marketing experts, journalists, insiders, marketers, publishers, and social technology visionaries.
About IntegraMed America, Inc.
IntegraMed is a leader in developing, marketing and managing specialty outpatient healthcare facilities, with a current focus on the fertility and vein care markets. IntegraMed supports its provider networks with clinical and business information systems, marketing and sales, facilities and operations management, finance and accounting, human resources, legal, risk management, quality assurance, and fertility treatment financing programs.
Attain Fertility® Centers, an IntegraMed Specialty, offers the nation’s largest fertility center network, with 14 company-managed partner centers and 26 affiliate centers, comprising over 130 locations across 34 states and the District of Columbia. Nearly one of every four IVF procedures in the U.S. is performed in an Attain Fertility Centers network practice.